Lawrence Fanfair immigrated to New York City from South America. He began, as so many do, by driving taxis. But he soon realized that, although the job was interesting, it wasn't going to pay nearly enough to make ends meet. He knew he had the drive and desire to be an entrepreneur, to make something out of nothing. And so, after some reflection, he decided he could fulfill a universal need: he could start a cleaning service.
At first, the jobs were few and far between. But through his dedication and relentless pursuit of excellent service, word began to spread. He landed a few big jobs cleaning high-rise homes that led to referrals among friends. He was able to make a Kate Spade store in the Village sparkle, which led to other branches and finally the flagship store in Manhattan. Over and over, satisfied customers saw Lawrence's team hard at work, fulfilling and exceeding their expectations.